Twitter is far and away the thing I’m most active on and probably the only social network that I would say has added value to my life. Snapchat is a fun tool, but I go through phases where I use it a lot and then don’t touch it for a week and then pick it up again. Pinterest is something I initially didn’t really get and was hesitant to join but has become a really enjoyable thing to use during commutes or on lazy Sunday nights, just finding things that inspire me visually and that I want to bookmark for later. I maintain a LinkedIn account because I have to, professionally, I don’t really ever see any content being published there that has me eager to engage more than I do. Facebook’s content has gotten extremely difficult for me to want to engage with because it’s a lot of people that haven’t made any real self-inquiry opining (badly) about politics and lifestyle. I maintain a Facebook account to stay on top of what’s happening in my family, mostly, but I rarely engage on Facebook beyond a private group I’m in to talk about wrestling. Of those, I’m really only an active user of Twitter, Pinterest, and Snapchat. Nick: I have accounts on Twitter, LinkedIn, Facebook, Pinterest, Snapchat, Instagram, and Vine. I stopped following designers and creatives and moved towards following my other interests like comic book and entertainment companies. I noticed that I was getting frustrated that as an industry I was seeing complaints all day and that got tiring. One thing which I think is the most interesting in terms of how I use social media is that for years, I was using it to push me professionally forward. Instagram is the most interesting and engaging content to me personally while I use it, however, I could give it up and wouldn’t miss it. Beyond that, I don’t typically spend too much time on Facebook. It’s a great place to find things if you collect anything. I belong to a handful of collector groups. The one aspect I like the most about Facebook is groups. Facebook has become super tedious and boring for me in terms of content. Typically potential clients review my profile and then look at our entire design teams profiles. They look at your recommendations and testimonials. Jason: For people, LinkedIn is typically the first place that clients vet. What are the others social media that you are using? It has a ton of use in my more professional pursuits, but in my personal life I’m not as likely to use it. I’d rather talk than shoot, if there’s something I see that I want to snap a pic of, it’s usually on Snapchat bc it’s usually to make fun of something. Nick: I’m more of a words guy so I tend not to use Instagram that much. & Mlmtr do really well on Instagram and we try to keep up with promoting these brands there. I think Instagram is a great for creative brands since everything is visual. Twitter, LinkedIn & Facebook Pages are mostly used for pushing my professional brand. I minimally bring professional work through strictly to this platform. Jason: I only use Instagram for personal use. In your personal life, are you using Instagram and what for? I monitor accounts for myself and for our businesses and I’m generally working on at least one project that requires me to help another company plan out its voice, tone, and social media strategy. It’s rare that I’m fully unplugged and not asleep. Nick: Pretty much every single minute of every single day. It’s not only how I receive news and communicate with friends, but also used to learn and keep us with the design industry. Jason: I use social media sporadically throughout the day. On Twitter, Are you working a lot with social media in your daily life? Over time, I realized that I didn’t really like being in an internal marketing department and so I was lucky enough to join BBG and start working on the agency side which has been far more fulfilling. I didn’t really consciously pick this field so much as I was working at a small business and got moved into it and found that I liked it. On Twitter and Instagram Lush: Marketing & Strategy Director, Bright Bright Great. Side hustle: Creative Director & Founder Avondale Type Co. Jason Schwartz: Creative Director & Founder, Bright Bright Great. Can you describe your job and why did you pick this field?
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